Empowoman 2026: Conexión
Web design and development. Event registration site: date, venue, speakers and sign-up right on the first screen.
empowoman.com
Web design in Panamathat attracts clients, generates leads and shows what works.
At Zentro Web we do all the work: we design the website, rank it on Google, promote it with ads and show where every lead comes from.
Real work. Live today.
Empowoman and Cardigans Group: full web design and development, from structure to launch. Both are live and open to visit.
Cardigans Group
Web design and development. Holding company site: eight service lines, work method and testimonials on a single page.
cardigansgroup.comYou decide. We handle everything else.
One team, the whole process: strategy, copy, design, development, campaigns and reporting. No hand-offs, no finger-pointing. Every step is approved before moving on, and you can start with the most urgent service.
Websites
A website that explains what the business sells and moves every visitor to get in touch.
Ideal for businesses with no website, a site that brings no leads, or one that no longer reflects who they are today.
Quote a websiteStrategy
- Kick-off to understand the business and its clients
- Competitor review
- Sitemap and path to the lead
Content
- We write all the copy, built to sell
- We organize photos, logos and brand assets
- Search-ready copy from day one
Design
- Custom design, no generic templates
- Mobile, tablet and desktop versions
- Design approval before development
Development
- Built on WordPress, easy to update without depending on anyone
- Every form goes straight to the company inbox
- WhatsApp, social media and Google Maps integration
Technical
- Fast on mobile: optimized images and caching
- SSL security certificate (https)
- Technical SEO basics: metadata, sitemap and structured data
Tracking and handover
- Google Analytics 4, Tag Manager and Search Console
- Lead tracking by form, WhatsApp and phone call
- Launch on your own domain and training to edit the site
- Phase 1Discovery
- Phase 2Design
- Phase 3Development
- Phase 4Launch
SEO and GEO
Be found when clients search: on Google, Google Maps and in AI-generated answers.
SEO is search engine optimization. GEO means preparing content so AI tools, like ChatGPT or Google’s AI answers, can understand and cite the business.
Quote SEO and GEOTechnical audit
- Indexing, errors and site speed
- Mobile experience and page architecture
- Prioritized list of fixes
Research
- What clients in Panama search for, and why
- Keywords by service and area
- Who holds the top results today
On-page optimization
- Titles, descriptions and headings
- Internal links and optimized images
- Business structured data (schema)
Content
- Editorial plan based on what clients search
- Writing and improving pages and articles
- FAQs that answer real questions
Local SEO and GEO
- Complete Google Business Profile (Maps)
- Consistent business details across the web
- Clear, verifiable information for AI
Tracking
- Rankings, organic traffic and leads from search
- Quality mentions and links to the site
- Monthly report: what we did and what’s next
Results in months, not days. We don’t guarantee rankings or AI mentions; we work on everything the site can control and show progress every month.
Google Ads and Meta Ads
Ads measured by the leads they bring, not by clicks.
Paid media: advertising on Google for people already searching, and on Facebook and Instagram to reach people who don’t know the brand yet.
Quote campaignsTracking first
- Ad account review or setup
- Meta Pixel and Conversions API
- Google Ads conversions connected to GA4
Strategy
- Goal, audience and KPI for every campaign
- Search, discovery and remarketing
- Budget allocation based on results
Google Ads
- Keyword research and negatives
- Search, Performance Max and YouTube campaigns
- Assets: call, location and sitelinks
Meta Ads
- Interest, lookalike and remarketing audiences
- Facebook and Instagram campaigns
- Lead forms inside Meta
Creative and landing
- Ad copy and visual design
- Carousels and short-video scripts
- Landing page reviewed or built for every campaign
Optimization
- Testing messages, audiences and formats
- Ongoing bid, budget and ad adjustments
- Monthly report: spend, leads and cost per lead
Management and ad spend, kept separate. Ad spend is paid directly to Google or Meta, separate from management. The quote shows both figures separately.
Dashboards and reporting
All the numbers in one dashboard, and someone to explain them.
A dashboard is a results panel that updates itself. Open it on your phone and see where leads come from, without waiting for a report.
Quote a dashboardDefinition
- The questions the dashboard must answer
- Key business metrics
- Goals by channel and month
Data connections
- Google Analytics 4 and Search Console
- Google Ads and Meta Ads
- Forms, CRM or spreadsheets, when applicable
Dashboard
- Looker Studio dashboard, updated automatically
- Views by channel, campaign and period
- Access from desktop and mobile
Insight
- Where leads come from
- What a new contact costs
- What changed this month, and why
Decision
- Monthly report in plain language
- Meeting to review results together
- Prioritized next steps
Works with any provider. On its own or with the website and campaigns. If another agency runs the ads, we connect that data too.
From design to decision
Four services, one path: from someone searching for the first time to a client getting in touch. Each service covers one stretch.
- Frame 1SEO · GEO · Ads
They find the business
Google, AI answers and ads bring the right people to the business.
- Frame 2Website
They see the offer
The site explains in seconds what the business does and why to choose it.
- Frame 3Form
They get in touch
A short form turns interest into a lead.
- Frame 4Dashboards
We review results
We read the numbers with the client and decide the next step.
A dashboard only helps if you can read it
- Where do leads come from?
- What does a new contact cost?
- What changed this month, and what do we do about it?
Data, insight and next step. Every month we answer these three questions with the business’s real data and propose what to do next.
Marketing report
Sep 1 – 30Channel: All
Sample data
Sessions12,480▲ 14.2 %
Leads186▲ 22.4 %
Cost per lead$8.40▼ 9.1 %
Conversion rate1.49 %▲ 0.2 pp
Leads per dayThis monthLast month
Leads by device
Top campaigns
| Campaign | Clicks | Leads | Cost / lead |
|---|---|---|---|
| Search · Web design | 1,204 | 31 | $7.90 |
| Meta · Lead form | 2,310 | 27 | $6.80 |
| Search · SEO Panama | 860 | 19 | $9.10 |
| Meta · Remarketing | 940 | 14 | $5.20 |
How we work
Zentro Web is a Panamanian company that does the complete job: design, visibility, advertising and analytics. We speak plainly, without jargon, so every decision is made on data, not gut feeling.
- We listen to the business and what it needs to improve.
- We propose priorities and a written work plan.
- We do all the agreed work, with approval at every delivery.
- We review results together and set the next step, depending on the service.
Frequently asked questions
What does a web design project include?
Strategy, copy, custom design for mobile and desktop, WordPress development, forms, speed, SEO basics, Google Analytics tracking and training. The exact scope is set in writing in the proposal.
Can you work with our current website?
Yes. We review it together first and recommend what to improve, what to keep and what to rebuild.
Can we hire just one service?
The services work best together, but you can start with the most urgent one. We recommend the combination that makes sense for each business.
How is the quote defined?
Once we understand the project, we send a proposal with scope, deliverables and terms, so you know exactly what you get.
Is ad spend included in management?
The quote separates campaign management from the budget paid directly to Google or Meta.
When are SEO or advertising results evaluated?
We review them regularly, depending on the service, using dashboard data. We don’t promise rankings, AI mentions or guaranteed sales.
What happens after sending the form?
We receive the inquiry and reply by email to talk about the project.
Let’s talk about the project
To start, a few details about the business and what it needs to improve are enough. We reply by email with the next steps.
Your details are only used to reply to your inquiry.